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Genre Of Impact Design Innovation & Technology
Creativity fuelled by design, technology and entrepreneurial thinking helps transform experiences in the not-for-profit, impact and government sectors. The Mobile Museum & Digital Storytelling platform (House of Stories) has been designed and conceptualised by NYUCT Design Labs to help museums, government bodies and heritage-preservation organisations/ foundations.
PROBLEM
Museums and heritage preservation organisations (including government bodies) often do not present engaging digital experiences / content that are as immersive as their physical spaces. They are challenged in terms of discoverability, design, technology, storytelling and distribution. Themes like tribal heritage, folk arts and crafts, local community artisans, if not marketed right or not supported by conscious buyer communities, will slowly disappear.
Physical spaces that conserve heritage / crafts / arts are limited by their inability to present themselves and their content, culture and stories to audiences the world over. Because they are physical and stationery. It limits their brand discovery. All of the above prevents soft capital and culture to be marketed. And this significantly undermines the potential of brand India / incredible India.
INSIGHT
- Culture and diversity is a huge source of soft capital / brand reputation for the country, be it for organisations, governments or local communities. Culture is responsible for 42% of the world’s travel.
- Physical spaces like museums, conservatories, heritage places, local arts and communities can benefit greatly, both commercially as also culturally if they are able to present immersive digital versions of their experience. The right platforms for marketing them can make a remarkable difference.
- This can enable them to digitally preserve heritage and literally export their experience and content digitally to audiences all over the world and can even share it on social media and channels. This can help market local culture and heritage in a very cost-efficient manner.
ACTION
- NYUCT Design Labs has designed and built an interactive and immersive digital storytelling, content management and preservation platform called House of Stories which is supported by a service network of designers, creators and storytellers. This allows an organisation/brand/community to present and distribute interactive, multimedia, digital stories at scale.
- Created and conceptualised a mobile museum that allows one to take the above platform on ground with an experiential “on wheels” format into public spaces and venues, thereby making heritage and content accessible to people and institutions like schools and civic communities.
RESULTS
- The House of Stories platform (a first of its kind) and the Museum on Wheels extension allows for end-to-end preservation, marketing and storytelling of heritage & content. It is experiential, multi-media and interactive.
- It solves the headaches of organisations, governments and businesses that are struggling with content management, preservation of heritage, design & storytelling, archiving.
- It helps organisations in distributed publishing and marketing of their content and heritage and is a great platform of discovery and engagement for digital-first consumers today.
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Swamy as he is fondly called, understands grassroots enterprise through two lenses – first as an advanced diploma recipient in molecular diagnostics further to an Msc. in biotechnology and second as the founder of a social enterprise called Kaskom, a farm to fabric collective that is revitalising India’s native cotton value chain. His passion for social enterprise and agro-ecology that weaves in local communities & practices runs deep. As does his understanding of the circular economy. He is also the Vice President at the Organic Farming Association of India (OFAI). He is involved in developing the Standard Operating Procedures (SOP) for all activities from seed to fabric, for the Indian short stapled indigenous cotton, along with Gandhigram Khadi Dindigul & Gram Seva Mandal, Wardha.
Swamy has conducted numerous workshops around the revival of organic practices and indigenous cotton, held several lectures apart from being a core participant in impactful programs. These include “Reviving community based indigenous seed systems” funded by SWISS-AID India, exploring linkages between weather parameters, paddy cultivation and adaptation activities in collaboration with Earthnet Foundation, Thailand, state coordination of “Save our rice campaign” in Karnataka and the “Community biodiversity management and conservation programme” funded by GGF.
Creative. Honest. Relevant. Be it a campaign, product design or a whitepaper,
Aakanksha’s mantra has never failed her. An alumna from the Nanyang Academy of Fine Arts – Singapore, specialised in design, media and animation, Aakanksha is first and foremost a storyteller, with a decade of experience developing brands across industries through consumer insights, advertising, marketing, branding, and content strategy. Conscientious and driven, Aakanksha prefers to use her creativity and understanding of human behaviour to craft impactful deliverables that do good. This has proven particularly beneficial for impact projects like Domex’s #ToiletForBabli and India’s Darwaza Band (Swachh Bharat campaign). She has worked with Lowe Lintas and The Glitch, with a portfolio comprising Flipkart, Tanishq, Carlsberg, Mumbai City FC, World Bank, Magnum Ice-cream, Arrow, and more. She has also worked on the Taj, Betterplace Safety Solutions, Nestaway, Botbot.al, and 2359Media.
Having spent over 25 years curating and designing high-end experiences and advising sustainable ventures, Philippa is passionate about discovering stories, culture and people and uses her empathy and passion to manifest unboxed ideas. Shuttling between Yorkshire and India, she helps clients reimagine the possible. A destination development specialist and, having worked on both sides of the industry, a consultant both to leading tour operators as well as DMCs, she is also the author of Escape to India, a columnist and advisor to charities and NGOs. Her adventures are literally a novel – skiing, trekking, white-water rafting, riding priceless Marwari horses, fine-dining with Maharajas, driving vintage cars, sleeping under the stars, discovering new-to-her wildlife species & being off the beaten track. Think Lara Croft, out of the box.
We call him our IP man. Having worked on building brand platforms for iconic brands like Harley Davidson, Ray Ban, Jack Daniel’s, Hard Rock Cafe, Raymond & Taj, Arpito’s body of work has been versatile and at scale. With a long foundational strategy stint, early in his career, with the Times Group in the President’s office, Arpito went on to become the Group Director at Rolling Stone and Man’s World India, launching and giving the cult brand legs in the brand activations and IP space. A Times School of Marketing alumnus, he is a hodophile, music connoisseur and possesses an uncanny knack for creative brand solutions. He revels in his understanding of community platforms, across scale, having engineered and conceived several initiatives for leading global brands. He is also the chief consultant to the Ministry of Music & Arts, Govt. of Nagaland, a consultant with Drishti and has led several initiatives with government bodies and social organisations.
Narrative could well be Anil’s middle name, which expresses itself to telling effect across his diverse roles as an entrepreneur, impact specialist, director-filmmaker, IP producer, business manager, festival director and Corp. communication. His earlier stint as the Editorial Director at Going to School Fund, a creative not-for-profit education trust, saw him ideate and design impact programs, content around sustainability, seeding entrepreneurial skills amongst young students in government schools. His work is powered by his extremely diverse life experiences. As a journalist storyteller with Times of India, HT, DNA and Mid-day, learning filmmaking at UCLA, as an assistant director on the National Award-winning film Fashion, writing a coffee table book with India’s first Oscar-winner, the late Bhanu Athaiya, titled The Art of Costume Design, published by Harper Collins with a foreword by Lord Richard Attenborough, being the India director of the Manhattan Short Film Festival, the world’s first global short film festival, co-creating the VOTE FOR INDIA platform and more. A polymath experience and perspectives are what he brings to venture design.
