Rural entrepreneurship has the potential to power over 70% of the Indian economy. Source:Satoshi Sasaki, Officer-in-Charge, ILO-India
rethink:Reimagine:Design
Impact with Design & Ideas
Businesses and organisations that embrace design, generate 32% more revenue, and 56% more stakeholder returns, on an average. Source: McKinsey Business Value of Design Report 2018
Experiment To Innovate
Pilot Prototypes for Sustainable Social Ventures
78% of social enterprises in India aim to expand into new geographical areas and 73% of the social ventures aim to increase their customer base in the coming years. Source: Social Value Economy, British Council
Ideate, Design and Build
Solve with Creativity and Technology
Only 11% non-profits view digital approaches to problem solving as highly effective. Source: NetChange
Tell impactful stories
Create Content that Inspires Change
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Source: DemandMetric
Make It Count
Deliver better with mindful branding
56% Indian consumers say that environmental and social practices of a company influences their purchase decision. Source: KPMG
IMPACT FOR BETTER
In a world of disruption business as usual rarely works
BE Point Of View
ANIL S.
We’re out of time. The planet is on fire. We can sit tight and hunker down. Or we take action and find workable solutions. For example, how are we evaluating the impact of storytelling and design when it comes to equipping young people to solve for climate change? Perhaps this needs a closer look. And a rethink.
The world is at an inflection point, battling invisible uncertainties as much as the more visible problems. The challenges, as true of any era, need to be met with ideas and execution of these ideas at scale. We increasingly need out-of-the-box solutions and design for out-of-syllable problems.
Decades of experience understanding cultures, their length and breadth and often inside-out, has left me with a lesson. Be it building experiences or telling a story or changing the world, it is only when you step off the beaten track that you get true success.
Social enterprises offer the most wholesome return on capital given their business model of keeping communities and people at the centre of their universe. Change is always far-reaching and deep when designed around its key stakeholder-communities.
Venture Development · Strategy · Sustainable Action · Impact Design · Last Mile Execution · Content 360 ·
It’s time to unbox
Driving impact through design & creative entrepreneurship
IDEATE FOR SOLUTIONS
Lateral thinking and structured ideation can solve the most sticky problems and drive greater impact.
SCALE YOUR INITIATIVES
With entrepreneurial design partners, you can not only bring ideas and initiatives to life but also build market linkages for social enterprises.
DESIGN PROGRAMS TO IMPACT
Design and create impact-programs that help tackle 21st Century challenges at both the macro and grassroots level.
GROW SOCIAL ENTERPRISE
Social venture design and creativity can help social entrepreneurs grow their ventures from concept to market, simpler and better.
MAKE THE LOCAL
Product and service design for emerging markets in the developing world is a rapidly growing field that can profitably transform local lives and communities.
GET AGILE WITH NIMBLE TECH
Agile technology can deliver greater good and efficiencies. Reach customers, access markets, manage data, distribute content for better outcomes.
Swamy as he is fondly called, understands grassroots enterprise through two lenses – first as an advanced diploma recipient in molecular diagnostics further to an Msc. in biotechnology and second as the founder of a social enterprise called Kaskom, a farm to fabric collective that is revitalising India’s native cotton value chain. His passion for social enterprise and agro-ecology that weaves in local communities & practices runs deep. As does his understanding of the circular economy. He is also the Vice President at the Organic Farming Association of India (OFAI). He is involved in developing the Standard Operating Procedures (SOP) for all activities from seed to fabric, for the Indian short stapled indigenous cotton, along with Gandhigram Khadi Dindigul & Gram Seva Mandal, Wardha. Swamy has conducted numerous workshops around the revival of organic practices and indigenous cotton, held several lectures apart from being a core participant in impactful programs. These include “Reviving community based indigenous seed systems” funded by SWISS-AID India, exploring linkages between weather parameters, paddy cultivation and adaptation activities in collaboration with Earthnet Foundation, Thailand, state coordination of “Save our rice campaign” in Karnataka and the “Community biodiversity management and conservation programme” funded by GGF.
Creative. Honest. Relevant. Be it a campaign, product design or a whitepaper, Aakanksha’s mantra has never failed her. An alumna from the Nanyang Academy of Fine Arts – Singapore, specialised in design, media and animation, Aakanksha is first and foremost a storyteller, with a decade of experience developing brands across industries through consumer insights, advertising, marketing, branding, and content strategy. Conscientious and driven, Aakanksha prefers to use her creativity and understanding of human behaviour to craft impactful deliverables that do good. This has proven particularly beneficial for impact projects like Domex’s #ToiletForBabli and India’s Darwaza Band (Swachh Bharat campaign). She has worked with Lowe Lintas and The Glitch, with a portfolio comprising Flipkart, Tanishq, Carlsberg, Mumbai City FC, World Bank, Magnum Ice-cream, Arrow, and more. She has also worked on the Taj, Betterplace Safety Solutions, Nestaway, Botbot.al, and 2359Media.
Having spent over 25 years curating and designing high-end experiences and advising sustainable ventures, Philippa is passionate about discovering stories, culture and people and uses her empathy and passion to manifest unboxed ideas. Shuttling between Yorkshire and India, she helps clients reimagine the possible. A destination development specialist and, having worked on both sides of the industry, a consultant both to leading tour operators as well as DMCs, she is also the author of Escape to India, a columnist and advisor to charities and NGOs. Her adventures are literally a novel – skiing, trekking, white-water rafting, riding priceless Marwari horses, fine-dining with Maharajas, driving vintage cars, sleeping under the stars, discovering new-to-her wildlife species & being off the beaten track. Think Lara Croft, out of the box.
We call him our IP man. Having worked on building brand platforms for iconic brands like Harley Davidson, Ray Ban, Jack Daniel’s, Hard Rock Cafe, Raymond & Taj, Arpito’s body of work has been versatile and at scale. With a long foundational strategy stint, early in his career, with the Times Group in the President’s office, Arpito went on to become the Group Director at Rolling Stone and Man’s World India, launching and giving the cult brand legs in the brand activations and IP space. A Times School of Marketing alumnus, he is a hodophile, music connoisseur and possesses an uncanny knack for creative brand solutions. He revels in his understanding of community platforms, across scale, having engineered and conceived several initiatives for leading global brands. He is also the chief consultant to the Ministry of Music & Arts, Govt. of Nagaland, a consultant with Drishti and has led several initiatives with government bodies and social organisations.
Narrative could well be Anil’s middle name, which expresses itself to telling effect across his diverse roles as an entrepreneur, impact specialist, director-filmmaker, IP producer, business manager, festival director and Corp. communication. His earlier stint as the Editorial Director at Going to School Fund, a creative not-for-profit education trust, saw him ideate and design impact programs, content around sustainability, seeding entrepreneurial skills amongst young students in government schools. His work is powered by his extremely diverse life experiences. As a journalist storyteller with Times of India, HT, DNA and Mid-day, learning filmmaking at UCLA, as an assistant director on the National Award-winning film Fashion, writing a coffee table book with India’s first Oscar-winner, the late Bhanu Athaiya, titled The Art of Costume Design, published by Harper Collins with a foreword by Lord Richard Attenborough, being the India director of the Manhattan Short Film Festival, the world’s first global short film festival, co-creating the VOTE FOR INDIA platform and more. A polymath experience and perspectives are what he brings to venture design.
